Do you remember the “PB Max” chocolate bar? It no longer exists. Want to know why?
First, on the bottom of the candy bar was a whole wheat cookie. On top of the cookie Mars put oats and a big dollop of peanut butter. As far as nutrition facts go, it was exactly what you would expect: tons of sugar and plenty of calories! Its label read “240 calories, 5 g protein, 20 g carbohydrates, 16 g fat, and 150 mg sodium.” Its serving size was just 1 bar. The bar was very successful with earnings of $50 million in sales.
The Mars family discontinued the bar because…they had a dislike for peanut butter!