The PB Max Bar

Do you remember the “PB Max” chocolate bar?  It no longer exists.  Want to know why?

First, on the bottom of the candy bar was a whole wheat cookie.  On top of the cookie Mars put oats and a big dollop of peanut butter.   As far as nutrition facts go, it was exactly what you would expect: tons of sugar and plenty of calories!  Its label read “240 calories, 5 g protein, 20 g carbohydrates, 16 g fat, and 150 mg sodium.”  Its serving size was just 1 bar.  The bar was very successful with earnings of $50 million in sales.

The Mars family discontinued the bar because…they had a dislike for peanut butter!

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