Heinz 57

Each bottle of Heinz ketchup somewhat mysteriously brags about the company’s “57 Varieties” in a small label wrapped around the neck. That there are actually 57 varieties of Heinz products has literally never been true.

Inspired by an advertisement he saw on a train for a company that made “21 varieties” of shoes, Heinz combined his favorite number, 5, with his wife’s number, 7, to brag about his company’s own breadth of products.

When he first began to put the “57 Varieties” label on his ketchup bottles, the H.J. Heinz Company already produced over 60 different products.

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